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Why You Need a Marketing Plan for Your Business

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A marketing plan is actually part of a business plan. It informs you how you’ll get the word out about your business to your audience. You don’t have to write a huge book about the marketing plan, but you do need to write out something to help you with marketing....

Leveraging Community Events for Business

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The 2015 Toronto Pan Am Games wrapped up this weekend with the Parapan Am Games set to begin on August 7th. With several locations throughout the Durham Region being host to some of the Games, local businesses have the opportunity to leverage the events within their...

What makes a Compelling Success Story?

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  When you are looking for a compelling success story, it makes sense to focus in on enthusiastic clients who have had terrific experiences with you. They tend to be open and free with their praise, and willingly share their story with you. However, it can also...

How do I get the RIGHT Testimonials?

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We often get asked “how do I secure testimonials and references from our clients?” Testimonials are a great way to showcase your authority within your industry, as well as showing how great your past clients think you are at delivering your product or...

FITC – a must attend Technology Conference.

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As FITC wrapped up its 14th year, Spread Your Word Marketing Group has already marked our calendar for next year’s event. Briefly, because it would be impossible to describe this event in only a couple of sentences, FITC Toronto 2015 is a three-day professional...